When the generation of consumers born between 1980-2000 starts turning 17 in two years, they will start spending more than $200 billion a year, according to market projections. Source: Marketing to Millennials? Make Mini Movies Your Method
Month: August 2015
Decline of Back-to-School Spending Reflects New Consumer Habits
There’s a change happening, and back-to-school spending has declined 20% since 2014. Nearly 40 percent of shoppers polled say they will reuse last year’s items instead of buying new, up from 26 percent five years ago. As a business owner catering a product or service to professionals, parents, students or all of the above… Has your… Continue reading Decline of Back-to-School Spending Reflects New Consumer Habits
A Scientific Guide to Posting Tweets, Facebook Posts, Emails and Blog Posts At the Best Time
I’ve collected research and stats on Twitter, Facebook, email and blogging to help you find the best time to communicate with others in each format. Source: A Scientific Guide to Posting Tweets, Facebook Posts, Emails and Blog Posts At the Best Time