Social media for businesses is a tough nut to crack, so follow these tips to create a real community around your product. Source: 8 Tips to Running an Actually Successful Social Media Campaign | Inc.com Here’s the fluff: If you’re a small business owner and/or entrepreneur, you will likely need to effectively implement a social media strategy.… Continue reading 8 Tips to Running an Actually Successful Social Media Campaign
Category: Marketing
Learning Business From The Scariest Thing In Hollywood
What can your business learn from low budget production houses in Hollywood? Turns out, a lot! This week I listened to a very interesting NPR Planet Money podcast. The episode made a very interesting observation that likened a specific low budget production house to venture capitalists… with equally successful Returns On Investments! Why is that even remotely important… Continue reading Learning Business From The Scariest Thing In Hollywood
Wholesale Pricing: A Simple Formula for Pricing Your Work
One of the questions I’m asked the most relates to pricing. What is the “best” strategy for pricing your products or services? As small business owners and entrepreneurs, the answer isn’t one-size fits all. The truth is that it depends. In fact, I’ve written a series of articles to help you better price your products. This… Continue reading Wholesale Pricing: A Simple Formula for Pricing Your Work
Marketing to Millennials? Make Mini Movies Your Method
When the generation of consumers born between 1980-2000 starts turning 17 in two years, they will start spending more than $200 billion a year, according to market projections. Source: Marketing to Millennials? Make Mini Movies Your Method
Decline of Back-to-School Spending Reflects New Consumer Habits
There’s a change happening, and back-to-school spending has declined 20% since 2014. Nearly 40 percent of shoppers polled say they will reuse last year’s items instead of buying new, up from 26 percent five years ago. As a business owner catering a product or service to professionals, parents, students or all of the above… Has your… Continue reading Decline of Back-to-School Spending Reflects New Consumer Habits