Are You Overlooking This Simple, Super-Effective Marketing Tactic?

Square Loyalty Program

Favoritism is a good thing. If you’re a believer of the Pareto Principle, you too understand that 80% of your business may be derived from 20% of your customers. This means that one in five customers making repeat purchases drive the success (or failure) of your business. Treat them well and keep them coming back for more!… Continue reading Are You Overlooking This Simple, Super-Effective Marketing Tactic?

Free Business Webinars

Free Business Webinars This Week Here’s three FREE business webinars you can take advantage of this week. Whether you want to learn about closing the sale, small business record keeping, or marketing to Federal agencies and Primes, these webinars will help your business grow. Closing the Sale Tuesday May 17, 2016 from 1:30 PM to… Continue reading Free Business Webinars

All About Them Metrics

If You Can’t Measure It, You Can’t Manage It– Peter Druker, Management Thinker What are Metrics? Google says metrics are : The use or study of poetic meters; prosody. That’s not what I had in mind. The second definition is a little more fitting. A method of measuring something, or the results obtained from this.… Continue reading All About Them Metrics

Wholesale Pricing: A Simple Formula for Pricing Your Work

One of the questions I’m asked the most relates to pricing. What is the “best” strategy for pricing your products or services? As small business owners and entrepreneurs, the answer isn’t one-size fits all. The truth is that it depends. In fact, I’ve written a series of articles to help you better price your products. This… Continue reading Wholesale Pricing: A Simple Formula for Pricing Your Work