All About Them Metrics

If You Can’t Measure It, You Can’t Manage It– Peter Druker, Management Thinker What are Metrics? Google says metrics are : The use or study of poetic meters; prosody. That’s not what I had in mind. The second definition is a little more fitting. A method of measuring something, or the results obtained from this.… Continue reading All About Them Metrics

Online vs. Offline Prospecting/Marketing

Online vs. Offline Prospecting/Marketing: Why choose? I recently read a tweet where asking “what’s the preferred method for prospecting for and marketing to clients?” The two choices provided were online (social media) vs. offline (traditional). My simple answer to the question is, it depends.