You May Be Overestimating Your Social Media Presence. WHERE Is Your Business Coming From?

Social media is everything nowadays. At least, that’s what we’ve been led to believe. But what if I told you you DON’T need to be as engagaged 24/7 to remain relevant? Of course, this post is not meant to appeal to everyone, but perhaps it rings true for far many more of you than you… Continue reading You May Be Overestimating Your Social Media Presence. WHERE Is Your Business Coming From?

To Investors, Startups Without Business Plans Are Expensive Hobbies

Whether you’re a seasoned vet, or a rookie learning the ropes, having a plan (even if you decide to stray from it) will increase your chances of success and keep you focused towards the ultimate goal. As the provocative title suggests, investors look at startups without business plans as expensive hobbies. Thats not to say… Continue reading To Investors, Startups Without Business Plans Are Expensive Hobbies

Include End of Lifecycle Disposition to Your Business Plan

Benefits of Disposition Planning Keurig Green Mountain’s failure to account for it’s K-cup final disposition is causing the company to reinvent part of its business model. Keurig’s failure to produce an environmentally friendly K cup is part of the reason the *company is investing $5M over the next 5 years in recycling solutions.(*according to the Keurig Green Mountain Sustainability… Continue reading Include End of Lifecycle Disposition to Your Business Plan